Two mailings to about 3,000 vape and smoke shop owners whose business just changed under new state vape laws. One explains what the law means for them. The other shows them a way forward with Mega Pack & Ship.
State vape directory laws now limit which products these shops can legally sell, and many owners are deciding what to do with their store. Mail is the most dependable way to reach them, since most of these small shops don't publish owner emails or cell numbers.
The first piece is a serious, personal letter about the law change. A week later, a bold oversized postcard makes the case for turning the store into a Mega Pack & Ship. Each piece sends owners to Mega by phone or a QR code.
Every vape, smoke and tobacco shop on our four-state list, with gas stations and chain stores removed. About 1,700 letters go to the owner by name. The rest are addressed to the owner at the store.
Both pieces come from Mega, with Mega's real address and phone number. Final copy and design follow what Mega approves.
Piece 1 · The legal angle
A one-page letter on Mega letterhead in a plain, sealed envelope, addressed to the owner by name where we have it. It explains what the new vape law means for their store and invites a conversation. There are four versions, one for each state.
Mails Tuesday, November 24
Piece 2 · The opportunity
A full-color jumbo postcard that gets straight to the point: your vape shop could be a Mega Pack & Ship. It arrives about a week after the letter, with a QR code and Mega's phone number.
Mails Monday, November 30
Timing
By Monday, November 16: sign and start
Sign online and send the first payment. These dates assume we start by the 16th. If signing comes later, each date moves back by the same number of days.
Within 3 business days: creative for approval
You get the letter, envelope and postcard designs with final copy, ready to review, by Thursday, November 19.
Friday, November 20: approve and print
One round of changes, your sign-off, then printing, addressing and postal sorting.
Tuesday, November 24: the letter mails
It goes out before Thanksgiving. Delivery usually takes 1 to 5 days, and the holiday may add a day.
Monday, November 30: the postcard mails
It lands as the follow-up, while the letter is still fresh.
Investment
Everything it takes to get two pieces to 3,064 shops: copy, design, list prep, printing, postage and mail coordination.
How payment works
At signing
Half of the Matmon services, due when we start.
At approval
Printing and postage, due before anything goes to print.
At mail drop
The rest of the services, adjusted up or down to actual print and postage costs.
We use First-Class mail so both pieces arrive quickly over the Thanksgiving week. USPS Marketing Mail would save about $1,450 but can take a week or more longer. Postage is based on USPS presorted First-Class prices in effect since July 12, 2026. Tax, if any applies, is extra.
Approval
Signing approves the two-piece direct mail campaign, the $3,500 Matmon services fee and the estimated $6,350 for printing and postage described in this proposal.